It involves the process of managing and marketing the most current fashion trends. Recognized designers and buyers in the fashion industry are the ones who set theses trends. High end fashion designs are made of fabric that is of high quality unlike low priced designs that are sold to mass market retailers. In order to effectively examine fashion trends and know about the sale of products, many retailers choose to have a team to work with. They are well aware of the fabrics and textiles used to make high end fashion designs. They display items at specific times and determine when to distribute the products to consumers.
High end fashion designs have unique styles and can be quite expensive. They are they are made of brands that are the most influential such as Gabbana, Prada, Gucci and Dolce. The features, style and fabric is what eaily distinguishes them from the rest of other brands. The styles are usually first displayed on runways and major fashion publications before being sold in the market. High end fashion designs are also custom made and can also be made on order. Ready to wear attires are produced in large amount and come in standard sizes. Fashion branding, customer relations and marketing is done with merchandisers, retailers as well as the buyers.
The fashion industry has a few brands that are recognized. Giorgio Armani, Marc Jacobs, Stella McCartney and Alexander McQueen are fashion trend setters who influence how consumers select their clothings. This is seen on majority of low priced clothing are usually a replica of high end fashion. Fashion trends that are expected to be seen during coming seasons are usually a prediction made by fashion merchandisers. They also make sure that every retail store has their products on shelves.
Additionally, since their consumers are known to be luxurious people, they take it upon themselves to design the shelves found at retail stores. This image becomes appealing to high end consumers who are known to get attracted to products that are of high quality and value.
Consumers usually check the latest fashion trends from brands that are well known. Having the right skills is vital in becoming a successful high end fashion merchandiser. Analytical skills as well as excellent communication skills are the key to success. It also helps to know the patterns and colors that consumers love.
Fashion merchandising is learnt through business training and one has to also have a strong sense of style. Having a fashion degree provides a gateway to many diverse fields. Fashion merchandising students have a choice to work as managers or with major designers and amnaufactures. It also requires one to have a passion for fashion designing.