Why SMS Marketing Could Deliver Great Value To Your Business
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.The leading method of mobile marketing is the SMS marketing and this is perhaps the cheapest way of communication with your customers. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.As a marketing technique, it’s become increasingly valued by businesses once they realize the potential that it has for their wider marketing strategy.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.Immediate contact with customers is necessary for the retail industry for sending out promotions, offers or details of special events at local stores. Imparting this information to the customer within minutes ensures that the customer knows about the promotion from the very start and it allows for more time for details to spread via word of mouth. SMS messaging can also be highly targeted especially as bulk messaging systems allow for the easy uploading of address books and contact lists and this allows business to specifically select the recipients of each message.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Embedding a webpage link or a click-to-call number within an SMS can offer customers the chance to take their business online thereby offering retail businesses the chance to maximise their online revenue via text messaging.
Alternatively, instantaneously received text messages offer a more effective and efficient way of conducting customer service, such as informing a customer that their requested item has just come into stock.