Even if you have an established audience, you may still not get the amount of leads you want. Lead generation isn’t rocket science, but you have to know the best techniques.
Her are the top five lead generation methods successful online marketers have relied on for so long:
You probably send out a lot of emails everyday. Did you know you can promote your business with this communication? Even if your recipients already know about it, they may have never really looked at it. Add a link to your email signature and spread it around. This allows you to promote your product or service unobtrusively, and if you’ve already built a relationship with your email recipients, there’s a greater chance of them actually clicking your click.
We’re already aware that blogging can be helpful when you’re generating leads. But when we get too busy with other things, we can forget why we should blog – to maintain an online presence. It does become tempting when the results take so long to be noticeable, but continue blogging anyway. Consistency is the secret. As soon as you’ve built a decent following, go ahead and start adding call to actions.
About Page Optimization
One of the most effective ways of generating leads is simply to have an optimized About page. Those who are interested in you or your products and services usually check out this page. As well, this is a great opportunity for you to show who you are and that you’re real people who believe in the things you do. A call to action here is a smart idea.
The Squint Test
So you think you’ve exhausted all possible means and still, your leads are not enough. That may mean your site hasn’t reached its full potential. One of the easiest ways to know if your web pages are effective is doing the squint test. As you look at your website, squint. What’s the first thing that grabbed your attention? If it’s something other than your call to action, then you need to do some work.
Social Media Activity
Finally, if you really want more leads, then you have to know where to find them. There are plenty of places, but it’s undeniable that social media is number one. Yes, you have to make your own business page, fill it with interesting content, promote it and wait for your leads. “Wait,” however, doesn’t strictly mean you don’t do any work. You also need to seek out prospects by checking out their own feeds, profiles or pages. When you know more about them, you can produce more content that will capture their interest.